technique, imagination and marketing

food from Emanuel Strixner on Vimeo.



Just now I saw a stop motion shared by Karl Chu which is about a ball of dough taken out of fridge that tells a story by transforming itself into many species. For me, it is full of imagination based on abstract experiences from life and leads to a new fantastic vision of the unknown. This suddenly reminds me a very popular stop motion animation several years ago about the pressure of deadline by using note sticker. It is truly a very entertaining and welcome animation that attracts millions of eyes on youtube. But for me, though the idea is charming, the work itself is less related to imagination. It has a sense of humor towards a familiar world and nothing beyond. Both these two stop motion animations are successful and lovely but out of very different creation minds.

In the end of the sticker animation, there is a link to episode II. I think it upgrades to another level which is about marketing. The sticker is transformed into a human shaped character to tell stories. It takes advantages of the success of sticker animation and makes ready to be a commercial product. This is indeed the way the world we are living behaves. Either u like it or not!!